Simina Megyes
Research strategist

Simina
Megyes

Research strategist turning messy human insight into decisions teams can trust.

UX strategist helping teams choose the right problem before they design the right solution.

Research that doesn't sit in a deck: evidence that changes the roadmap.

Strategy shaped by people, sped up by AI, never replaced by it.

Lead Product Researcher @ 8x8
Previously @ Access Group, Bitdefender, Syneto
Selected work
8x8 Lead Product Researcher

Caela: an AI research system that scales

AI research systems2026

Research couldn't keep up with every product, and past answers were hard to find. I built Caela, an AI research system. 23 people now use it, with 16 studies and over 60 AI-moderated interviews run, and PMs run and search studies themselves.

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Copilot, Access's AI assistant, shown on a phone
Access Snr. Product Researcher

Copilot: from isolated feature to core experience

AI product research2024

People weren't finding or adopting Access's AI assistant. I found why, and my research shaped the direction that made it a core, integrated experience.

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8x8 Lead Product Researcher

Pulse

Zero → one product2026

8x8 Pulse turns calls, meetings, emails and chats into answers. People ask questions in plain language and check the answers against the source conversations. The director in charge of the product called my insights on the CSM team “crucial”, and said I “went to the core of the problem”.